Originally from Tepehuaje de Morelos Jalisco, Benito Santos studied medicine at the University of Guadalajara, as well as fashion design at the Lanspiac Institute in Guadalajara, Jalisco. His career in the world of fashion design began at an early age, as he always excelled in drawing. His inspiration was through cartoons, sketching female silhouettes with different costumes and shoes, with the passage of time already done as a professional Benito decided to carry out his greatest passion, translate his talent through the preparation of dresses .
He debuted in 2008 as a fashion designer before the national public of Intermoda. Just 6 years after launching his signature, this Jalisco is one of the great favorites of women who love ultra feminine and glamorous evening dresses, positioning themselves as an important character in the fashion scene in Mexico. With the use of innovative resources, using cutting techniques and especially the hand embroidery that she does in each of her dresses, Benito Santos has positioned herself as a great option for women who want to project an exquisite style at all times.
Her work is internationally recognized thanks to the red dress that Ximena Navarrete wore when she was crowned Miss Universe 2010, Benito Santos is not only the head designer of Navarrete but also dresses great personalities of society, politics and the spectacle of Mexico.
Benito Santos has appeared in the most important fashion events in Mexico and Latin America such as: Intermoda, Minerva Fashion, Google + Fashion and Fashion Week of Paso Texas and among others. He has also been invited to participate in the most important fashion platforms in America: New York Fashion Week, Los Angeles Fashion Week and Vancouver Fashion Week.
In 2013, Ximena Navarrete wore several of her designs during the Cannes Film Festival. In this June 2014, the first Lady of Mexico carried Benito's designs during President Enrique Peña Nieto's tour of Europe.
For his valuable contribution to the fashion industry, especially for rethinking design in the country's sewing, Benito was awarded the 2014 national fashion prize.
His altruistic spirit has led him to donate dresses for charity auctions, as well as has participated in catwalks to benefit the DIF Zapopan- to raise funds in support of the "Shielding the childhood of Zapopan" Strategy against Violence and Child Sexual Abuse .